“So Tell Me…What Do You Do?”
What do you do? The all too familiar question that many marketing consultants dread.
Either because they have already been asked this 5,000 times and are sick of hearing it or because they genuinely don’t know how to answer this question.
If your great Aunt Ethel is asking you this question at Thanksgiving, how you respond doesn’t really matter.
But if you’re talking with a potential client, how you respond DOES matter and can make or break the sale.
This is also referred to as your “elevator pitch.”