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Number 1 Tip For Offline Marketers

Starting and running a successful offline marketing business is not an easy thing to do! I can remember feeling like I was “right on the edge” of a breakthrough for more than a year. The problem was that I was dealing with a whole slew of clients. Most of them were a pain in my rear and they completely sucked the life out of me. They drained all my time and took my focus away from where it needed to be… ON MY BUSINESS!

It was when I finally decided to follow these steps that I was able to make significant strides in my business to a point where I could finally say that I had a successful business.

Tip 1. Pick One Niche FIRST

A lot of the “Gurus” will tell you to first figure out which “Service” it is that you’re going to offer and then go out and find clients. I think that is completely backwards. The reason is because since this is YOUR business, you have the right to choose the type of clients that you want to work with. Whether that be Chiropractors, Plumbers, Dentists etc…. you should identify the “Type” of client you want! For example, I like to work with home service niches because I’ve found that most of them are pretty down to earth, easy to get a hold of, and easy to talk to. They also like to spend money on advertising.

Another reason this is important is because it will allow you to get really good about speaking the language of your potential clients! If you only sell to one niche, you’ll be able to find out what their pain points are and what their needs are and speak to those items during your prospecting activities!

Here’s my defense…..Let’s say that you’ve decided that you’re going to offer SMS Marketing as the main service in your business! Against my advice, you’ve identified that FIRST before anything else. Now, you start thinking about the type of client that you want to work with and because you think a lot like me, you decide that you want to work with Plumbers! Some people who read this may disagree with me but I personally say that Plumbers have ZERO need for SMS marketing. Realize that every type of business has different needs. Not every business is going to need the service that you decide you’re going to sell.

The Solution: DUH, choose your niche FIRST….. then figure out a service that your clients NEED!

Typically, you should avoid working with “franchise” type businesses or any large “corporate” type businesses. You’ll find after talking with these businesses that they have their own marketing team. Most of them have to get marketing approved from the “corporate hierarchy” and you’ll just hear “well that is all handled by our corporate department” over and over and over again!

It’s a complete waste of time so don’t go there!

Any service related business is going to be more open to the idea of outsourcing their marketing to businesses like yours and will be more open to hearing about the services that you are offering. Don’t get me wrong… I’m not saying that you’ll never find a corporate-type company that will do business with you, it’s just going to be a tougher road to get that client and I’m a big believer on working smarter, not harder.

I went ahead and put together a small list of the different types of businesses that you could possibly choose to work with…

 Dentists
 Independent Doctors
 Foot Doctors
 Chiropractors
 Spas
 Handyman
 Locksmith
 Electrician
 Plumber
 Air-conditioning/heating
 Roofing/Construction
 Cabinetmaker
 Tile/Granite Store (or installers)
 Carpet Store (or installers)
 Real estate salespeople (not broker, but individual salesperson)
 Auto repair shops
 Barbers
 Hair Salons
 Auto stereo installers
 Local computer repair shops
 Car tire shops
 Tune-up/Oil change type shops
 Landscape companies
 Swimming Pool contractors
 Swimming Pool cleaners
 Mobile pet groomers
 House painters/texture coaters
 Tax preparers
 Accountants/bookkeepers
 Attorneys
 Used car dealers
 Print shops
 Welding shops
 And the list goes on!

Start with identifying who it is that you want to work with and the rest comes pretty easy!

My next post will reveal the second most important tip for you to consider in making your offline marketing business a success!

Cheers,

– Chris

P.S………

You guys all know that I love to personally interact with each of you! Show me that you found value in this post by making a commitment to identify a Niche and finally get your offline business off the ground…. leave me a comment below and let me know which niche you’ve decided to work with AND tell me the reason you want to work with them!

I can’t wait to read these posts!

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4 Comments
  • Chris Beatty Jan 28,2013 at 3:36 am

    Hahaha…. Nice comparison Reg! You’re exactly right though. It is so important to start with a nail, then find what ever kind of hammer you want to hit it with 🙂

    What Niche are you going to work with?

  • Reg E. Jan 28,2013 at 3:34 am

    You’re definitely on the money. Otherwise it’s like the old saying where if you have a hammer everything looks like a nail.

  • Joshua Jan 28,2013 at 1:45 am

    I really have been wanting to work with Attorneys, but getting started has been a real pain. Figuring out what they need, or worse, how to even ask is difficult.

    • Chris Beatty Jan 28,2013 at 2:41 am

      Hey Joshua,

      It’s good that you’ve decided to work with one Niche. May I ask you why it is that you decided to work with Attorney’s? What type of Attorney do you want to work with?

      This is a total coincidence but I have a phone call appointment with an Intellectual Property Attorney tomorrow at 11 am. I’ll try to record the conversation and share it with you all if that would help!

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